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How a 3-attorney estate planning firm eliminated 95% of inbound status calls and freed 3.5 attorney hours/week

Budget·$2K – $5K
Timeline·5 weeks
Stack·Clio · client portal · Zapier · SendGrid

Constant inbound status update calls from clients — 15-20 calls per week pulling attorneys and paralegals away from billable work. Clients had no visibility into matter progress. NPS surveys showed communication as the top complaint despite high satisfaction with outcomes.

Automated matter status updates triggered by Clio workflow milestones: matter opened, documents requested, drafts ready, review scheduled, signing completed, filing confirmed. Each trigger sends a personalized status email with what was done, what is next, and an estimated timeline. Client portal onboarding sequence on engagement so clients know where to find status without calling.

95% of inbound status calls eliminated · NPS +22 points
$18K/year in recovered billable time · 3.5 hrs/week freed

Status calls are almost entirely preventable — clients call because they lack information, not because they need attorney judgment. Proactive milestone updates reframe the relationship: the firm is managing communication, not the client. The onboarding sequence was critical: clients who understand the portal at the start do not develop the habit of calling. Milestone triggers have higher information density than time-based check-ins.


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